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As head of product, you lead the creative direction of your company’s product, developing the brand’s aesthetic and jewellery lines. You ensure the product aligns with the company’s values, aesthetics, quality standards and target audience to maintain brand consistency and adhere to the brand’s visual identity, marketing and sales goals.

You oversee the design process, from concept creation to prototype development, and work closely with marketing, press and PR departments to merchandise the brand across physical and digital channels.

You have a clear overview of brand, merchandising sales and data analysis so you can understand sales targets and trends.

Length of Training

5-8+ years

Salary Expectations

£35,000+

Qualification Requirements

Experience
• Strong knowledge of jewellery from a technical, storytelling and commercial angle
• Experience of product launches
• Understand price points and how to coordinate these with merchandising and cataloguing
Knowledge
• Create selling lines
• Maximise manufacturing for cost efficiency in designs
• Sales and targets, volume and price
• Plan product launches
• Create strategies addressing the marketplace, competitors, products, prices, network and clients
Skills
• Attention to detail
• Carry out market research
• Understand the market
• Understand price points and how to manufacture to these
• Create commercially successful designs
• Good communicator
• Excellent project manager
• Meet deadlines
• Problem solver
Personal Attributes
• Creative
• Commercial head
• Team player
• People manager
Qualification Requirements
• Proven experience as a jewellery designer
• Comprehensive understanding of jewellery manufacturing
• Bench experience
• Experience with external manufacturers
• Effective design communication
• Experience with CAD design
• Experience working in the luxury sector
Role Also Called

Head of product​, Chief product officer, Head of jewellery product, Head of product, Head designer, Creative director