Chief Marketing Officer

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Chief Marketing Officer

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As chief marketing officer (CMO) in the senior management team, you set the promotion strategy to achieve sales targets and facilitate brand growth.

You head up and defend the company’s brand, mission, vision and values. 

To achieve this, you manage brand awareness externally, and internally, you set key performance indicators, overseeing reports and metric analysis while overseeing budgets to ensure effective ROI.

You are flexible and dynamic, comfortable working across digital channels and traditional print for advertising and PR to elevate the market position of the business.  

Length of Training

6-7+ years

Salary Expectations

£40,000+

Qualification Requirements

Experience
You have done time in marketing and brand management, preferably in the luxury sector, and have a strong history of project and campaign management.
Knowledge
• Deliver brand marketing strategies
• Analyse customer insights
• Manage agency relationships across PR, marketing, events, digital and advertising
• Oversee the marketing calendar
• Manage creatives development across print, digital and video
• Measure and report ongoing effectiveness of marketing campaigns
• Develop the ongoing social media strategy
• Oversee marketing and sales events
• Identify potential opportunities for brand partnerships
• Create desirability
• Deliver multiple marketing projects to target demographics
Skills
• Target and KPI driven
• Attention to detail
• Understand the market
• Good communicator
• Excellent project manager
• Good people manager
• Meet deadlines
• Problem solver
Personal Attributes
• Creative
• Commercial head
• Team player
Qualification Requirements

CIM qualifications
MA marketing
BA Hons marketing

Role Also Called

CMO, Chief marketing officer, Head of marketing, Director of marketing, Head of marketing and communications