As chief marketing officer (CMO) in the senior management team, you set the promotion strategy to achieve sales targets and facilitate brand growth.

You head up and defend the company’s brand, mission, vision and values. 

To achieve this, you manage brand awareness externally, and internally, you set key performance indicators, overseeing reports and metric analysis while overseeing budgets to ensure effective ROI.

You are flexible and dynamic, comfortable working across digital channels and traditional print for advertising and PR to elevate the market position of the business.